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Need to Hire a Google Ads Consultant?

Then let’s connect!

I’m Aaron M Welch, and I’ve been using the Google Ads (formerly Google AdWords) platform since its release in 2001. I actually started doing paid search BEFORE Google Ads came along with SEM pioneers like FindWhat! and Goto.com (which became Overture, which became Yahoo Native). I was a Google AdWords beta tester, which is to say I’ve been using the platform for more than 22 years.

I estimate that I’ve spent over $1 billion in digital marketing in my career for clients ranging from local one-person service businesses to global enterprises like Google, Microsoft, and Cisco Systems.

I also spent a couple of years teaching SEM and SEO for the University of Miami and North Carolina State University which has helped me teach and explain the complex and convoluted world of paid search.

You can find more details about me or visit my LinkedIn Profile.

 

Have You Asked Yourself Any of These Questions?

  • Have you been burned by someone you previously hired to manage your Google Ads?
  • Have you launched campaigns but aren’t getting any clicks?
  • Are you getting traffic but not enough conversions?
  • Are the conversions you are generating qualified prospects?
  • Are you confused About Google Ads Setup?
  • Are you able to track what is working and what isn’t?
  • Do you have the time to master Google Ads?
  • Does someone on your team have the expertise to manage Google Ads?
  • Are you able to use all the features of Google Ads?
  • Are you not sure which bidding strategy to use?
  • Are your CPC and CPL too high?
  • Are you just starting with Google Ads and not knowing where to begin?
  • Do you think your current Google Ads Specialist is underperforming?
  • Did you lose your digital marketer and need someone to take over their work?
  • Do you need a Google Ads Specialist but don’t have enough budget for a full-time employee?

If any (or a combination) of these questions look familiar, then you’ve come to the right place. I can help!

Overwhelmed and have no time to manage Google Ads?

How Can Google Ads Consulting Help My Business?

Google Ads consulting can significantly benefit your business in several key ways, especially in enhancing your online marketing efforts and maximizing the return on your digital advertising investments. Here are some of the primary benefits:

  1. Targeted Traffic and Increased Visibility: Google Ads consultants are skilled in targeting ads to reach your specific audience. This leads to increased visibility for your business among people who are most likely to be interested in your products or services.
  2. Improved ROI on Ad Spend: Consultants optimize your campaigns for the best possible return on investment (ROI). They can adjust bidding strategies, select appropriate keywords, and refine ad copy to get more results for your advertising budget.
  3. Expert Campaign Management: Managing Google Ads can be complex and time-consuming. Consultants bring expertise in managing all aspects of the campaigns, from setup to ongoing optimization, allowing you to focus on other business areas.
  4. Data-Driven Decision Making: Utilizing analytics and reporting tools, consultants provide insights into campaign performance. This data-driven approach helps in making informed decisions and continuously improving campaign effectiveness.
  5. Customized Strategies: Every business is unique, and a good Google Ads consultant will tailor their approach to fit your specific business goals, whether it’s increasing sales, generating leads, or building brand awareness.
  6. Staying Up-to-Date with Trends and Features: Google Ads is an ever-evolving platform. Consultants keep up with the latest trends, features, and best practices, ensuring that your campaigns remain effective and competitive.
  7. Competitor Analysis: Consultants can analyze what your competitors are doing in the digital space, helping you to stay ahead or differentiate effectively in your market.
  8. Effective Budget Management: They can manage your budget more effectively, ensuring that you’re not overspending on underperforming campaigns and that your money is allocated to areas with the highest returns.
  9. Conversion Optimization: Beyond just driving traffic, Google Ads consultants focus on conversion optimization – turning visitors into customers. This includes optimizing landing pages and utilizing conversion tracking to measure success.
  10. Scalability: As your business grows, your Google Ads campaigns can scale accordingly. A consultant can guide you through this scaling process, ensuring that your advertising grows in line with your business.
  11. Avoiding Common Pitfalls: The complexity of Google Ads can lead to costly mistakes for those unfamiliar with the platform. A consultant helps navigate these challenges, avoiding common pitfalls.
  12. Learning and Collaboration: Working with a consultant can be a learning experience. You can gain insights into digital marketing strategies and apply these learnings to other aspects of your business.

Hiring a Google Ads consultant can streamline your online advertising efforts, improve your campaigns’ efficiency and effectiveness, and ultimately contribute to your business’s growth and success in the digital realm.

 

What You Should Expect When Hiring a Google Ads Expert

When hiring a Google Ads consultant, you can expect a range of services and outcomes that are geared towards optimizing your pay-per-click (PPC) advertising campaigns. Here’s what you should typically expect:

  1. Initial Assessment and Strategy Development: The consultant should begin with an assessment of your current online presence, marketing goals, and target audience. They should develop a strategy tailored to your business needs, including selecting the appropriate campaign types (search, display, video, etc.) and setting goals.
  2. Expertise in Google Ads: Expect in-depth knowledge of Google Ads, including campaign setup, keyword research, ad copywriting, and understanding of different bidding strategies. They should be up-to-date with the latest Google Ads features and best practices.
  3. Comprehensive Keyword Research: The consultant should conduct thorough keyword research to identify the most relevant and cost-effective keywords for your campaigns.
  4. Effective Campaign Setup and Management: They should set up well-structured campaigns and manage them efficiently, optimizing bids, ad groups, and settings for optimal performance.
  5. Regular Monitoring and Optimization: Regular monitoring of campaign performance is key. Expect ongoing adjustments to bids, ads, and keywords based on performance data to continuously improve results.
  6. Data-Driven Insights and Reporting: A good consultant will provide regular, detailed reports on your campaign’s performance, including metrics like click-through rate (CTR), conversion rate, cost per conversion, and return on ad spend (ROAS).
  7. Landing Page Recommendations: While not always directly involved in web development, they should provide recommendations for landing page optimization to improve conversion rates.
  8. Transparent Communication: Expect clear and consistent communication. They should be responsive, willing to explain their strategies, and able to adjust campaigns based on your feedback.
  9. Adherence to Budget: Respect for your advertising budget, with a focus on maximizing ROI while minimizing unnecessary expenditure.
  10. Learning About Your Business: A good consultant will take the time to understand your business, industry, and competitors to tailor campaigns effectively.
  11. Collaboration and Flexibility: They should be collaborative and flexible, willing to align their approach with your overall marketing strategy and adjust as your business needs evolve.

Remember, the effectiveness of a Google Ads consultant can vary based on their experience, understanding of your specific industry, and their ability to stay current with digital marketing trends. It’s important to have clear communication and set realistic expectations from the beginning.

What You Should Expect When Hiring a Google Ads Expert

Who Hires a Google Ads Consultant?

A wide range of businesses, across various industries and sizes, hire Google Ads consultants to improve their online advertising efforts. This diversity is due to the flexibility and scalability of Google Ads, which can be tailored to meet the unique needs of different types of businesses. Here are some common types of businesses that often hire Google Ads consultants:

  1. Local and Service-Based Businesses: Businesses like residential contractors, accountants, law firms, and local service providers use Google Ads to target potential customers in specific geographic areas. Consultants can help them with local SEO and geo-targeted campaigns.
  2. Startups and Small Businesses: These businesses often have limited marketing budgets and need cost-effective ways to reach their audience. A Google Ads consultant can help them create targeted campaigns that maximize ROI.
  3. B2B Companies: Businesses in the B2B sector use Google Ads to generate leads and build brand awareness. Consultants can assist in creating targeted campaigns focused on specific industries or professional roles.
  4. Technology and SaaS Companies: These companies use Google Ads to promote software products, apps, or technology solutions, targeting specific business needs or consumer interests.
  5. Enterprise Corporations: Even large companies with established marketing departments may hire consultants for specialized Google Ads expertise, campaign audits, or to manage large-scale advertising campaigns.
  6. Non-Profit Organizations: Non-profits use Google Ads to increase awareness, promote events, and drive donations. They can benefit from the expertise of consultants, especially in utilizing Google Ad Grants effectively.
  7. Healthcare Providers: Doctors, therapists, chiropractors, and healthcare networks use Google Ads to reach patients, promote services, and provide health-related information.
  8. Real Estate Businesses: These businesses use Google Ads to promote listings, attract potential buyers or renters, and establish their brand in specific locales.

Almost any business seeking to enhance its online presence, reach a targeted audience, generate leads, or increase sales can benefit from the services of a Google Ads consultant. The versatility of Google Ads makes it a valuable tool for a diverse array of businesses.

 

What Kinds of Questions Should I Ask When Hiring a Google Ads Expert?

It’s a very hard thing: you know you need marketing help, but you have little to no idea of how to do search engine marketing. When hiring a Google Ads expert, asking the right questions is crucial to ensure they are the right fit for your business needs. Here are some important questions to consider:

  1. Experience and Background:
    • “Can you tell me about your experience with Google Ads?”
    • “How long have you been managing Google Ads campaigns?”
  2. Industry-Specific Experience:
    • “Have you worked with businesses in my industry before?”
    • “Can you provide examples of successful campaigns you’ve run for similar businesses?”
  3. Understanding of Your Business:
    • “How would you approach creating a Google Ads strategy for my business?”
    • “What do you think are the biggest opportunities and challenges for my business on Google Ads?”
  4. Certifications and Qualifications:
    • “Are you Google Ads certified?”
    • “Do you have any other relevant certifications or qualifications?”
  5. Performance Metrics:
    • “What key performance indicators (KPIs) do you focus on when managing campaigns?”
    • “How do you track and report on campaign performance?”
  6. Approach to Campaign Management:
    • “How do you handle keyword research and selection?”
    • “Can you explain your approach to bidding and budget management?”
  7. Success Stories and Case Studies:
    • “Can you share any case studies or success stories?”
    • “What was your role in achieving the results in these case studies?”
  8. Ad Creative and Copywriting:
    • “How do you approach ad creative and copywriting?”
    • “Do you conduct A/B testing for ads?”
  9. Handling of Challenges:
    • “Can you describe a challenging Google Ads campaign you managed and how you handled it?”
    • “How do you stay updated with Google Ads changes and updates?”
  10. Communication and Reporting:
    • “How often would you communicate with me about the campaign?”
    • “What does your reporting process look like?”
  11. Pricing and Contract Terms:
    • “How do you structure your fees for Google Ads management?”
    • “What are the terms of your service contract?”
  12. Scalability and Future Planning:
    • “How would you scale our campaigns as our business grows?”
    • “How do you plan for long-term growth in Google Ads campaigns?”
  13. Other Aspects of Digital Marketing:
    • “How experienced are you with social media marketing, and do you think it’s a good fit for my business?”
    • “What other digital marketing tactics have you used successfully for clients in the past?”

Asking these questions will help you gauge the consultant’s expertise, experience, and fit for your specific business needs. It’s also important to ensure that their communication style and reporting methods align with your preferences. Remember, a good Google Ads expert should have technical proficiency and a strong understanding of your industry and business goals.

What Kinds of Questions Should I Ask When Hiring a Google Ads Expert?

What Does My Google Ads Consulting Services Include?

As a Google Ads Consultant, I provide both one-time/project consulting as well as monthly campaign management services for Google Ads, designed to allow businesses to entrust their PPC campaign management to a seasoned professional.

My pricing structure is tailored based on the scale of ad spend and the duration of engagement, with special discounts available for longer term commitments. Additionally, clients who combine Google Ads consulting with my SEO consulting services can benefit from exclusive discount offerings.

  1. Comprehensive Google Ads Audit: Starting with an exhaustive evaluation of your past Google AdWords campaigns, we delve into analyzing their effectiveness. This process identifies the successes and shortcomings, uncovers areas for cost savings, and pinpoints the most effective strategies for future campaigns.
  2. Google AdWords Account Initialization: For newcomers to Google Ads, I provide thorough assistance in setting up your account. This ensures you gain full access to Google Ads’ extensive toolset, setting a solid foundation for your advertising journey.
  3. In-Depth Keyword Research: Utilizing a suite of advanced SEO and SEM tools, I conduct detailed research to identify keywords that resonate with your target audience. This process is crucial in curating a tailored list of keywords for effective advertising.
  4. Strategic Keyword Selection and Bidding: In collaboration with you, we’ll choose the most appropriate keywords to fuel your business’s growth. I’ll then craft a custom bidding strategy aligned with your specific business objectives.
  5. Advanced Demographic Targeting: Beyond mere regional targeting, I specialize in unlocking Google Ads’ full potential by pinpointing key demographics that are most profitable for your business. This approach fine-tunes your targeting, minimizing expenditure and maximizing impact.
  6. Expert Ad Grouping Techniques: As a PPC specialist, I offer sophisticated Ad Grouping strategies. This involves organizing your ads in a manner that maximizes their effectiveness and reach.
  7. Creative Ad Writing and Rigorous Testing: Crafting compelling ad copy is an art that requires precision. I collaborate with you to create ads that not only engage but also convert, continuously testing and refining for optimal performance.
  8. Landing Page Enhancement and Development: If your landing pages need improvement or a complete overhaul, I offer specialized services in landing page optimization. This enhances both your ad performance and cost-efficiency.
  9. Transparent, Insightful Reporting: Transparency is key in my reporting. You’ll receive comprehensive reports detailing ad clicks, lead generation, and the overall performance of your ads in driving your business objectives.
  10. Regular Consultations and Updates: Understanding Google Ads can be challenging. Therefore, I ensure regular check-ins to keep you informed about your ad campaigns. This includes discussing their performance, integrating any changes in your business, and continuously refining strategies for superior results.

This comprehensive range of services is designed to not only meet but exceed your Google Ads expectations, ensuring a robust and effective digital marketing strategy tailored to your business’s unique needs.

 

Ready to Get Started?

Please book a 30-minute discovery call or connect with me.

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