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PPC Audit
Services

PPC Auditing Complete with Recommendations

There is no PPC
Account
that can do
everything completely right.

And regardless of how much effort goes into the optimization of your account, there are likely areas in your marketing that you will overlook. You might focus on certain marketing efforts and completely forget about others that could be more helpful to you, and it can be very easy to miss opportunities this way without even realizing they are there. For company owners that believe they are struggling in one way or another, they can conduct a PPC audit that can interpret current PPC performance.

About PPC Audit Services

A PPC audit is an assessment into your analytics in order to determine any flaws you may not be aware of in your marketing. Essentially, it is a review of your current marketing efforts and after the review, you receive a report of the parts of your marketing that need the most attention.

WHY COMPANIES NEED

PPC Audit Services

The purpose of PPC audits are to help businesses identify any weak points in their PPC marketing so that the team behind them can take the necessary steps to improve upon these flaws, creating a better marketing effort overall. PPC audits are necessary for those who plan to continue getting the most satisfying results out of their accounts.

Companies are recommended to conduct PPC and/or SEM audits every six months, or twice per year, to ensure that the account is being used to the best of its abilities. Conduct audits too frequently, and you are sure to spend excess money just to see very minor changes happening. Each audit should contain no less than three months’ worth of data from your PPC marketing efforts.

A PPC audit can be done with PPC audit software, a PPC professional, or even with your own team or resources. Who should conduct your PPC audit actually depends on whether you need an in-depth analysis of your PPC marketing or not.

There are various parts of marketing that you can audit, whether it be campaigns, ads, ad groups, and keywords. The campaign is often where PPC audits start, as the campaign typically makes up the structure of marketing as a whole. For ads and ad groups, an audit can determine if you are using keywords that guarantee the most discoverability. Auditing keywords can help determine if you are using keywords that are too broad or specific, so that you can change them for a better outcome moving forward.

When your account undergoes a PPC audit, you are expected to come across a list of items or tasks that must be addressed. Depending on why the audit was conducted in the first place, there are many ways for you to deal with each item on your list. Considering that audits are conducted in order for businesses to get a good look of what might be going wrong, they will tend to focus on items that most impact the marketing efforts as a whole.

PPC AUDIT

What To Expect

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PPC MARKETING

KPIs and Metrics

In order to successfully conduct an audit, it’s important to know the most essential metrics to a specific client. More often than not, it will happen to be KPIs, also known as “Key Performance Indicators“. KPIs can be measured by actions that users perform, such as clicks, click-through-rate, conversion rate, and lifetime value. All these things can be measured and each aspect can determine whether you need to make a change to your marketing or not.

Some people might mix up the terms “audit” and “analytics”, but they are certainly not the same. Analytics is the finding and gathering of data to put in a visual pattern. You may have a marketing account with analytics, such as Google Analytics, it would discuss the same information like a PPC audit would, but it doesn’t mean it’s not an important feature to have. If you don’t have an analytics feature tied to your account, make sure to get one. It will certainly help create new opportunities for marketing as well as help you gauge trends after making changes to your marketing campaign. In short, analytics can give you data on your marketing, but PPC audits are also crucial to help you determine what parts of your marketing need the most focus.

ARE PPC AUDITS

Same as Analytics?

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PPC AUDITS

Conclusion

PPC audits can really help turn business around, and even if you feel something isn’t wrong with your company’s marketing, you can still conduct PPC audits to ensure you are at the top of your game. Be sure to outsource your PPC auditing for quick results and no hassles on your end.

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