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Head of Marketing

The Role of Head of Marketing

Welcome! As a seasoned marketing professional, I understand the pivotal role a head of marketing plays in steering a business or non-profit organization toward success. In this post, I’ll delve into the intricacies of this critical position, clarify common misconceptions,…

The Misunderstood Genius of Marketing

Why Your Marketing Doesn’t Work

The stark reality is that a significant majority of businesses are navigating the treacherous waters of marketing with a broken compass. Over the decades of my marketing career, I’ve seen businesses chase every marketing fad imaginable, from webinars to funnels…

How to Promote Your Consulting Business

How to Promote Your Consulting Business

In the competitive world of consulting, standing out and attracting the right clients is paramount for success. Whether you’re wondering how to promote your consulting business effectively, how to get consulting clients, or how to market consulting services, this article…

The Modern Marketing Mix for 2024

The Modern Marketing Mix for 2024

The Traditional Marketing Mix The marketing mix, often referred to as the 4Ps, is a fundamental concept in marketing that outlines the key elements a company must consider when developing a marketing strategy for its products or services. It serves…

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