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Marketing to Intent

The biggest problem with marketing today: marketers (or even worse advertisers) who cram their message down consumers’ throats. Marketers are creating messages in a vacuum, in conference rooms with white boards, without listening to their customers. Marketers are creating content…

Audience monetization

Audience monetization isn’t a new concept (thought the phrase has only been used in the last few years), but it is gaining ground in the age of “Big Data”. If you aren’t familiar with audience monetization here is the basic…

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