No amount of technology can turn bad marketing into something productive. That’s not technology’s job, but it’s a job that gets assigned to technology constantly. A marketer’s job is to tell a story in such a way that gets people…
As an entrepreneur launching a new brand or company, there are probably several things on your to do list. Creating a budget, perfecting your product, and so much more goes into building a brand from the ground up. Is developing…
Developing a successful marketing strategy is challenging to small and established ventures. However, the rising marketing competition has forced entrepreneurs to find professionals who can assess and understand all business marketing needs. They use these needs to create a working…
Revenue – I’ve never seen an employee accept a low CPC or high market share in lieu of pay. Profit Margin – knowing how much profit you have to market with… Fun fact: you’d better not spend all of your…
There are two primary motivations marketers need to address in their messaging: Making the target business more money Taking away some sort of pain for the target business Seriously, all B2B buying boils down to these two motivations. While #1…
Most enterprises utilize some sort of marketing automation tool to deploy their nurture campaigns. This usually takes the form of emailing current or perspective customers (hopefully) useful information to keep them engaged and the marketer’s company top-of-mind. According to a…
There’s a famous marketing adage that good marketing is “delivering the right message, to the right person, at the right time.” Lots of people say it and talk about it, but few people do it. If you’re trying to solicit…
There are a lot of metrics and measurements out there. In fact, thanks to “Big Data” and cloud computing there are more measurements and metrics than there ever have been previously. CTR. Quality Score. Average Position. CPM. CPC. Click-to-conversion. ROI.…
Believe it or not, I enjoy being wrong. Many, many people would feel uncomfortable with the possibility of being wrong. Some people avoid being wrong at any cost. They feel as though if they’re wrong, then they are lesser somehow.…