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Using Data to Guide Your Marketing

Using Data to Guide Your Marketing

Staying ahead of the competition requires more than creativity and intuition—it demands data-driven precision. Leveraging data to guide your marketing efforts isn’t just a trend; it’s a strategic necessity that can transform your approach and elevate your results. By harnessing…

B2B and B2C Marketing

The Overlapping Worlds of B2B and B2C Marketing

A common mistaken belief is that Business-to-Business (B2B) marketing is fundamentally different from Business-to-Consumer (B2C) marketing. While there are differences in audience and sales cycles, the core principles that drive effective marketing strategies are remarkably similar in both realms. In…

Head of Marketing

The Role of Head of Marketing

Welcome! As a seasoned marketing professional, I understand the pivotal role a head of marketing plays in steering a business or non-profit organization toward success. In this post, I’ll delve into the intricacies of this critical position, clarify common misconceptions,…

Delegating Tasks

Delegating Tasks for Business Growth

Growing a business is tough, and one of the biggest hurdles isn’t always what you’d expect. It’s not the cutthroat competition, the unpredictable market, or even securing enough cash flow—often, it’s the business owner’s own unwillingness to delegate tasks. Letting…

The Misunderstood Genius of Marketing

Why Your Marketing Doesn’t Work

The stark reality is that a significant majority of businesses are navigating the treacherous waters of marketing with a broken compass. Over the decades of my marketing career, I’ve seen businesses chase every marketing fad imaginable, from webinars to funnels…

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