Marketing Strategy Tip: Develop a Marketing-Sales funnel and use different campaigns for different goals.
No amount of technology can turn bad marketing into something productive. That’s not technology’s job, but it’s a job that gets assigned to technology constantly.
A marketer’s job is to tell a story in such a way that gets people to take action. Crafting that story, finding the right people to tell that story, connecting that story to a need or want of the intended target… those are the jobs of a marketer.
The job of technology is to make marketing easier, or scalable, or faster, or more organized. That’s it. Artificial Intelligence isn’t intelligent enough to look at your offer and search out your competitors’ offers to see how it measures up. AI can’t find missed opportunities on its own. Algorithms are only looking to hit or surpass the goal given to them without taking anything else into consideration such as your landing page doesn’t render well on a mobile device.
Marketing takes time, desire, and effort. Marketing takes time to craft and hone through trial and testing and learning. And once you’ve got your marketing mix just right, a competitor comes in with a new product or offer or worse yet more marketing budget and you have to adjust. Marketing takes planning and execution and learning.
If your marketing is bad, technology won’t make it work. So, don’t blame technology when your marketing doesn’t work.