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Two Motivations for B2B Marketers

There are two primary motivations marketers need to address in their messaging:

  1. Making the target business more money
  2. Taking away some sort of pain for the target business

Seriously, all B2B buying boils down to these two motivations. While #1 is pretty self-explanatory, #2 might need a little more explanation.

Taking away some sort of pain could look like saving money, saving time, coming into or maintaining compliance, reducing employee turnover, reducing client church, operating more efficiently, etc.

So with these two motivations in mind, take a look at the messages you’ve got in market. Are they address these two motivations? Could your messaging then be tailored so that your target market’s specific motivations are being address?

Finance wants to save money, legal wants to mitigate (or eliminate) risk, sales wants to make more money, business operations (IT, supply chain, etc.) wants to run more efficiently, HR wants to recruit and retain employees…

And you want to make more money and take away pain for your clients (and yourselves).

Aaron is a Marine Corps Veteran who started doing small business marketing in 2000, internet marketing in 2001, and social media marketing in 2006. He has started multiple businesses (both successfully and unsuccessfully), raised venture capital and partnered with billionaire investors, grown thriving digital marketing agency and consulting businesses, and has worked in startups, small businesses, and Fortune 100 enterprises.

In terms of education, Aaron has earned a Bachelor of Arts in Arts & Sciences from Texas State University, an MBA with a focus on Marketing from The University of Texas of the Permian Basin, and teaches classes in SEM and SEO as an Adjunct Professor for Loyola University of New Orleans.

Aaron has decades of experience developing marketing strategy, executing a wide range of digital marketing tactics, developing marketing content and ad copy, and hiring, training, and leading marketing, sales, and business operations teams.

As a Digital Marketing Strategist, Entrepreneur, and Consultant Aaron provides high level strategy, direction, planning, tactical execution, financial modeling, market demand analysis, and competitor analysis for business-to-business and retail businesses of all sizes and stages.

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